Digital Acquisition Executive

Published
24th September 2019
Location
Gillingham, United Kingdom
Category
Job Type

Description

This well known company in Gillingham has been running for 87 years and covers 31 countries. They’re now growing their digital team with a Digital Acquisition Executive.

You’d be working within a large marketing team of 30 people and reporting to the Head of Marketing.

The role will involve hands-on management of their PPC and SEO channels, content marketing and generating actionable insight from their analytics data, as well as sharing your findings with the management team and contributing to thelong-term digital strategy. Hands-on digital marketing experience is essential – CTR, quality scores and domain authority are your bread and butter! You must also have a high level of written English (spelling, grammar, punctuation) as you will be creating adverts, writing articles and editing content from day one.

Your responsibilities…

  • Grow SEO-acquired traffic through hands-on optimisation and content management
  • Maximise ROI from PPC campaigns (including search, display, shopping and remarketing) in collaboration with the PPC consultant
  • Actively analyse inbound traffic with Google Analytics, and work with the Marketing Manager to maximise ROI by allocating budget and resources accordingly. Work with the analytics consultant to ensure that high quality data is always available.
  • Produce rich written and visual content to aid acquisition and add value for online customers

 For this role, you’ll need around 2-3 years’ experience. You should be able to talk confidently about successful PPC and SEO campaigns that you’ve worked on in the past, including success metrics like ROI or sales achieved.

Salary for this role is very competitive and you’ll also be rewarded with a discretionary annual bonus of up to 10% of your salary. Along with a great salary, there’s a pension scheme, life assurance, employee assistance program, business travel and emergency cover, lifestyle discounts (e.g. gym membership) and free parking. Annual leave is a generous entitlement of 25 days.

If you would like to find out the salary or more details before applying, feel free to drop Liv a message (olivia@redsprout.co.uk).

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