How to get headhunted on LinkedIn
Us recruiters spend all day on LinkedIn. Seriously. We find the best people there!
It goes a bit like this: we’ll seek you out using search criteria like location, skills and experience. We’ll note where you’re based, to make sure the role is within reasonable distance. And we’ll scour your profile for indications that you’re a good match for what we’re after.
If you've built up a successful career but you're not getting approached with new job opportunities, it could be that your LinkedIn profile that's getting in the way. Follow our tips below to maximise your chances of getting headhunted online.
Be specific about your location
Finding you on LinkedIn is much more difficult if your location isn't up to date. Even worse, you're at risk of missing out on your next big opportunity!
So many people list ‘United Kingdom’ as their location, which massively hinders their chances of being found. Narrow it down to your exact town to make sure you appear in search results (promise we won’t turn up at your door).
Tip: if you are living or working in Kent, but want to work in London, set London as your location. Your name will come up when London recruiters are looking for candidates.
List ALL your skills
Marketing roles are incredibly broad nowadays. Many people with the job title ‘Digital Marketing Executive’ are responsible for entire campaigns, whereas others are in more supporting roles. Graphic Designers can be experienced in mostly print, with little digital, or vice versa. And Developers use a whole host of different platforms and programmes.
That staff handbook you worked on for a construction company might have seemed irrelevant at the time, but to LinkedIn it’s ‘internal communications’ or ‘employee engagement’. Really think about your experience and what you’re good at. List your skills and update them regularly, to increase your chances of getting approached.
Give more detail about your employers
As well as listing your employers, it's handy for recruiters and hiring managers if you provide a bit of background information, too. This could be things like what sectors they work in, awards they've won or services offered.
Tip: Make sure each piece of experience on your work history is linked to the company’s own LinkedIn page. If we’ve not heard of them, it means we can quickly check out what they do and see if the industry you work in is similar to what we're working on.
Don’t copy and paste from your CV
Employers want as much information as possible about you before committing to an interview. Use your CV and your LinkedIn as two different platforms; your CV should be an overview of what you do, with your LinkedIn providing additional (less significant) details.
It’s a good idea to add a link to your LinkedIn profile on your CV, especially if you have a common name. It'll make it much easier for hiring managers to find you.
Plus, if you're feeling brave, why not include your other social media profiles? We love looking through designers' Instagram pages; as well as following a carefully considered theme, they usually give great insight into what a candidate is really like as a person.
Tip: Make use of the media section on your profile. You can add a link to an article you’ve written, a project you’re proud of or your portfolio.
Hike up your activity on LinkedIn
Interact with your connections and get involved with the content they post. LinkedIn is all about sharing the love. The more you like and comment on a person's posts, the more your own posts will come up in their feed.
With that in mind, remember your likes and comments appear on your connections’ newsfeeds, so consider that when you're clicking away.
If you feel strongly about something or want to acknowledge a great piece of work, why not leave a comment on it? Be creative; don’t just resort to ‘great work’ or ‘love it’. Leave a genuine compliment or well-thought out opinion. It’ll show hiring managers that you’re engaged in your industry and love what you do.
Hopefully these tips have inspired you to refresh your LinkedIn presence. If your CV is next on the list of things to update, check out our tips for writing an effective marketing CV here.